At the highest level of fashion, impact often comes from what is barely visible. At Chanel, this philosophy is being redefined under the direction of Matthieu Blazy.
Known for his precision during his time at Bottega Veneta, Blazy brings the same sensitivity to detail into his debut Spring/Summer 2026 collection. While the runway presentation leaned into spectacle, with models walking beneath a dramatic celestial installation, the real focus lies elsewhere.
The collection reveals itself in small, deliberate gestures. These are not pieces that demand attention at first glance. Instead, they reward a closer look.
The campaign surrounding the collection amplifies its cinematic quality. Directed by Michel Gondry and shot by Craig McDean, it features Margot Robbie, with a cameo from Kylie Minogue. The result is visually striking, but it never distracts from the garments themselves.
Because in Blazy’s work, the product always comes first.
Accessories play a key role, particularly new versions of the Chanel 25 bag and its smaller counterpart. These appear in materials ranging from washed denim to classic quilted leather, reinforcing the house’s ability to reinterpret its own icons.
But the most interesting elements are almost hidden.
A black silk pullover reveals a discreet gold double-C beneath the sleeve. A pair of jeans transforms traditional back-pocket stitching into interlocking C shapes. Even buttons take on subtle logo forms, embedding brand identity into construction rather than surface decoration.
Elsewhere, a lightweight cardigan avoids obvious branding altogether, instead referencing Chanel’s signature tweed through texture and finish. Raw hems and soft structure give it a quiet presence that feels both modern and rooted in the house’s heritage.
This approach moves beyond conventional ideas of luxury. Logos are no longer just visible markers. They become part of the design language itself, integrated into the garment in ways that feel almost invisible.
In this context, craftsmanship becomes the message. And detail, rather than spectacle, becomes the defining feature.
With Matthieu Blazy at the helm, Chanel is not just refining its image. It is sharpening the way it communicates, one subtle element at a time.
